Job Description

Job Description and Duties

Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Brand Marketing Manager (Marketing Specialist) leads the development and implementation of various marketing strategies and is responsible for major project areas, including executing various Lottery marketing strategies, programs and promotional campaigns that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Brand Marketing Manager is a skilled marketing professional who participates in the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and implementation. The Brand Marketing Manager leads Brand Strategy & Integrated Marketing (BSIM) staff on initiatives including, but not limited to, campaigns from project development to final creative production including working with agencies to develop key art and creative assets for integration across traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. The Brand Marketing Manager is an independent marketing specialist with responsibility for critical marketing work and leads staff to complete major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures.

This position requires a current Marketing Specialist exam. If you need to take the exam or if your score has expired, click  for Marketing Specialist to gain list eligibility.

This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?

People are drawn to the Lottery because we:

• Are an energetic, creative, and talented team

• Value diversity and inclusion in the workplace

• Empower team members to bring their knowledge, expertise, and innovation

• Recognize individual and team contributions

• Support the importance of work-life balance

• Invest in the professional development of our team members

• Are dedicated to preserving our environment by lowering our carbon footprint

May consider a Training & Development assignment.

All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."

It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.

New to State candidates are hired at the minimum salary of the classification.

You will find additional information about the job in the .

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

Additional Documents

Special Requirements

• The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
• The position(s) require(s) a Background Investigation be cleared prior to being hired.
• If you are basing your eligibility on education, (), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent. Transcripts and evaluations may be unofficial ; official transcripts will be required upon appointment .  Please redact birthdates and social security numbers.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 3/27/2025

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

CA State Lottery

N/A

Attn: Human Resources, JC-469386

700 N. 10th Street MS#6-5

Sacramento , CA 95811

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

CA State Lottery

N/A

Human Resources, JC-469386

700 N. 10th Street MS#6-5

Sacramento , CA 95811

08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Position Location

Headquarters
700 N 10th Street
Sacramento, CA 95811

Job Tags

Permanent employment, Full time, Contract work, Work at office, Remote work, Felony friendly,

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