Job Description

About Us:

Our client is a dynamic and fast-growing healthcare company dedicated to delivering innovative solutions. They are seeking a highly skilled and results-driven Marketing Manager with a strong background in demand generation and B2B marketing to join their team. If you thrive in a high-performance environment and have a passion for developing and executing strategies that drive measurable results, this could be a good fit.

The company is located in Naperville - on site requirements 5 days a week. ***

Key Responsibilities:

• Demand Generation Strategy: Develop, implement, and optimize integrated demand generation strategies that drive high-quality leads and fuel the sales pipeline.
• B2B Marketing Expertise: Leverage deep B2B marketing knowledge to design and execute campaigns tailored to enterprise and mid-market clients.
• Lead Nurturing: Own the lead nurturing process, ensuring prospects receive targeted, relevant content at the right stages of the buyer’s journey.
• Campaign Development: Create and manage end-to-end campaigns across multiple channels (email, paid ads, SEO, social, webinars, etc.), ensuring alignment with business goals and ROI objectives.
• Collaboration: Work closely with sales, product, and content teams to ensure consistent messaging, smooth execution, and effective follow-up of campaigns.
• Analytics and Reporting: Measure and report on the effectiveness of campaigns, track KPIs, and provide insights to drive continuous improvements.
• Market Research: Stay on top of B2B marketing trends, competitor activities, and customer insights to inform strategy and identify new opportunities.
• Content Strategy: Collaborate with the content team to develop engaging and informative assets, including white papers, case studies, blog posts, and email templates.
• CRM Management: Utilize CRM tools (e.g., HubSpot, Salesforce) to track and segment leads, monitor campaign performance, and enhance marketing automation efforts.

Qualifications:

• Experience: 5+ years of experience in B2B marketing, with a strong focus on demand generation, lead nurturing, and pipeline growth.
• Industry Knowledge: Proven experience in [relevant industry], with a deep understanding of customer needs and the B2B sales cycle.
• Skills: Expertise in demand generation techniques, email marketing, ABM (Account-Based Marketing), paid advertising, and multi-channel campaign management.
• Analytical Mindset: Strong ability to analyze data, extract insights, and optimize campaigns based on performance metrics.
• CRM & Marketing Automation: Experience using CRM systems (Salesforce, HubSpot, etc.) and marketing automation platforms (Marketo, Pardot, etc.).
• Communication Skills: Exceptional written and verbal communication skills, with the ability to craft clear, compelling messaging for various audiences.
• Project Management: Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment.
• Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).

Preferred Qualifications:

• Experience with ABM strategies and tools (e.g., Terminus, Demandbase).
• Familiarity with SEO/SEM and web analytics platforms (Google Analytics, SEMrush, etc.).
• Knowledge of data-driven marketing techniques and A/B testing.

What We Offer:

• Competitive salary and benefits package
• Opportunity to make a significant impact in a growing company
• A collaborative, high-energy work environment
• Career development and professional growth opportunities

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